I'm a big believer in the important of strategy; big picture thinking. Marketing often becomes an overwhelming time suck for a lot of people simply because they don't have a concrete strategy to guide them.
My approach is thorough, comprehensive, and holistic, based on your unique goals and resources.
Together we can tackle:
Social Media Paid Advertising • Strategic Partnerships • Social Media Content
Cause Marketing • Local Outreach • Website SEO • Google Ads
...and anything else we need to do to kick it up a notch.
Of course, I'm not just going to dump a killer strategy on your desk and be on my merry way. What good will that do if you still need the training or the tools to execute it? If you want to take a crack at it on your own by all means, but if not, I'll be right there alongside you to guide you.
"I have had the good fortune to work with Grace to develop an online marketing strategy, and found her to be extremely knowledgeable, focused, and reliable. She under promises and over delivers. I have confidence that no matter what I ask her to do, she'll find a way to knock it out of the park. I'm delighted to be working with Grace and her company."
"Branding" is one of those business words that's been thrown around so much it's lost virtually all meaning--but the fact is, it's a critical part of your business operations that should not be overlooked. Branding touches almost every area of your company, from marketing and advertising to web copy, human resources, customer policies, and more.
But even if you understand how critical it is, it can still be challenging to try and wrap your arms around a concept that, on the surface, seems so nebulous.
My collaborative branding consulting features a series of exercises custom-tailored to you that will help you discover: your current brand identity,
what you'd like it to be,
and how to get there.
"I am a client of Grace's for a brand re-design, among other things. She has and continues to supersede my expectations: timely, efficient, and a woman of her word. I highly recommend her to any professional looking for a new look and fresh perspective. She will not disappoint you!"
Depending on the type of business you have, a strong social media presence can be essential for customer acquisition. At the very least, social media is the easiest and least expensive way to garner goodwill, loyalty, organic customer engagement, and the brand awareness necessary to stay top of mind.
Navigating through the various protocols and quirks of each social media platform can be an incredibly time-consuming effort. Let's collaborate on a content marketing strategy that will help you streamline and automate your efforts, with an engaging editorial calendar sure to build followers and boost engagement.
If organic content marketing is not enough, let's talk about developing a Facebook & Instagram paid advertising strategy. With GMG you get a comprehensive solution: strategy, ad design & copywriting, and execution.
"Grace does an excellent job providing guidance in the ever changing social media landscape. She provides results, so we are pleased to have her as a partner for providing her services to our clients."
"I have been blown away by the professionalism, quality, and talent that Grace offers. She has exceeded every expectation and on top of that, her ability to develop strategic plans and assist in marketing is incredible. As someone who has owned numerous businesses, it's not often that I'm blown away, but Grace has done exactly that. I highly recommend her to anyone looking for editing, marketing, web design, or business planning!"
College application essays and other academic papers, press releases, white papers, proposals, presentations, data reports, speeches, real estate listings, and other professional documents.
"Grace does excellent work and is a talented Content Writer and Social Media Strategist. She has helped my clients better represent their brands and communicate more clearly with their customers. I am blessed to have met Grace and extremely thankful we are able to work together. She is clearly driven by her values and relentlessly works to improve a brand's content."
When was the last time you reviewed your stash of promotional materials? Are they engaging and interesting? Do they accurately reflect your brand image? Are they EFFECTIVE?
It might be time for a refresh, overhaul, or expansion of your:
Presentations & Slide Decks • Social Media Graphics
Postcard Mailers • Business Cards
Workbooks • Posters • Flyers
Lead Magnets • Rack Cards
"Rarely do you find people online that can make such a huge difference in your life! Grace has been absolutely wonderful to work with and her work far exceeds my expectations. She has helped me on multiple projects including my website, PDF workbooks, branding, and overall organization. She is extremely communicative, offers tasteful professional opinions, and delivers exceptional work. Thank you Grace for helping me get my business launched. I couldn't have done it without you!"
expand your training offerings,
add variety to your group's activities calendar,
or just get some one-on-one social media training?
Look no further!
I've developed a highly curated collection of one and two hour training workshops and speaking engagements that provide high quality training in an engaging and interactive environment. (And I always bring candy!)
"Grace conducted a workshop for us recently called "The Basics of Branding", and it was even better than anticipated. She was clear and concise in presenting the information and had great energy. Feedback from the attendees was outstanding. We look forward to hosting her again."
At GMG we are all about empowering business owners with the tools they need to be successful. If you'd prefer to tackle marketing, branding, or social media on your own, we've worked hard to create a series of training manuals available for purchase.