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a fresh perspective on

AUTHENTIC MARKETING • BRANDING • WEB • STRATEGY

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Writing Portfolio

GRACE EVERITT

Below you'll find just a small sample of my written work, using various voices appropriate for the corresponding publication. Please contact me if you are interested in seeing additional work.

BACK TO GRACE MARKETING GROUP

1 min

What On Earth is UX/UI and Why Does It Matter?

UX and UI are critical components for any site, but why? And what even ARE they?

5 min

The Mob & Mozzarella

Buffalo mozzarella is arguably one of the most delicious cheeses in the world, but is it safe? Well, it was...before the Mafia arrived.

4 min

How Topgolf is Changing the Game for Millennials

Topgolf recognized where traditional golf courses and private clubs were falling short, and tapped into things that Millennials wanted--with

3 min

To Be Like Bond, You've Gotta Be "Shaken, Not Stirred"

How did the martini become the signature drink of James Bond, and why does he have them "shaken, not stirred"?

4 min

The Top 4 Most Used Personality Tests for Management Teams

Personality tests can help management teams better understand themselves & their colleagues. Here are the 4 most common personality tests.

4 min

The History of the Sandwich

Ahh, the sandwich. Whether club or grilled cheese, tuna salad or panini, EVERYONE is familiar with sandwiches. But where did they come from?

2 min

Why is a Pineapple the Symbol of Hospitality?

Have you ever wondered why a pineapple is the symbol of hospitality? It starts with Christopher Columbus...and pineapple rentals.

4 min

It's For Your Health: The Whiskey Old-Fashioned

Don Draper may have made the Old Fashioned famous, but he certainly didn't invent it. Rather, it began as...medicine? Sort of. Read on.

4 min

What is a Focus Group?

If you've been selected for a focus group, you might be wondering what to expect. Here's a brief overview of how focus groups work.